VERO K-PAK PERMANENT CRÈME COLOR 

Repair and protect hair as you color with Vero K-PAK Permanent Crème Color, the only permanent haircolor featuring award-winning K-PAK Reconstructor. This system, adored by beauty editors and celebrity colorists from coast to coast, delivers the one-two punch of stunning vibrancy, excellent condition, predictability, and long-lasting color results every single time. How’s that for fabulous?

Intermixable true tone shades provides amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities within a streamlined inventory. More bang for the buck, if you will.

AGE DEFY COLOR

Bring back the glorious look and feel of youth with Vero K-PAK Age Defy, the first haircolor proven to reverse the four key signs of maturing hair.

The Age Defy permanent crème palette offers the largest selection of gray coverage shades on the market, plus three anti-aging must-haves in each tube of color: Softer, more manageable texture; Renewed luster and vibrancy; Top-of-the-line conditioning

COLOR INTENSITY

Discover a whole new spectrum of brilliant color with Vero K-PAK Color Intensity—our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

Use them straight from the tube, or mix and mingle shades to your heart’s content—the creative possibilities are endless!

LUMISHINE

COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!
Hair with up to twice the shine
100% replenished and restrengthened hair
Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE… RELIABLE… AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.